Yves Thalmann leaves SMI and joins Quickline
After nine years, Yves Thalmann will be leaving the Swiss Marketing Institute (SMI) at the end of August. He has decided to take on a new professional challenge at Quickline as Senior Market Manager for Retention.
The former SMI trainee is now deputy managing director. In his new role at cable network operator Quickline, he will be responsible for customer retention across all target groups, products and markets from September. His task is to analyze existing customer segments and optimize campaigns. The position was newly created and accordingly offers Thalman a great deal of creative freedom, which he sees as both an advantage and a challenge. denotes.
