Yellow strengthens digital expertise with Oliver Walthard

He strengthens the digital competence at the young creative agency. Walthard's digital track record begins at Nextron, an Internet agency from the very beginning, continues via Namics to Netzfaktor and finally to Day Software, one of the first providers of professional content management systems on the market. As senior designer and art director, he was involved in the further development of the globally successful application and was a member of the management team. After the acquisition of Day by Adobe Systems in 2010, Oliver Walthard was Senior Expericence Designer and co-responsible for the development of the Adobe Marketing Cloud as well as the Adobe Expericence Manager.

For Yellow, which manages client projects with agile teams, the reinforcement in the digital team is a strategic step. "With the expansion of digital expertise through Oliver, we can work on every task of our customers from the ground up in an interdisciplinary way," CEO Reto Meyer said in a statement. This would result in ideas that focus on effectiveness rather than advertising channels.