Wolfgang Lünenbürger-Reidenbach becomes Head of DACH at Dept
The global digital agency Dept has appointed Wolfgang Lünenbürger-Reidenbach as Managing Director and Head of DACH. With a team of 450 professionals, he aims to set new standards in AI transformation.
Wolfgang Lünenbürger-Reidenbach has more than 30 years of experience and is considered a pioneer of digital marketing in Germany. His career includes leading roles at Edelman, Burson Cohn & Wolfe as well as supporting agencies in their digital transformation. In addition to his professional career, he breeds Icelandic horses and manages Germany's largest riding club.Joanna Trippett, CEO EMEA of Dept, emphasizes: "Wolfgang brings an impressive wealth of experience that will strengthen our presence in the DACH market. His track record of building sustainable agencies and his focus on an inclusive working culture are a perfect fit for our growth ambitions."
Wolfgang Lünenbürger-Reidenbach adds: "I have never seen a better combination of best-in-class engineering, strategic thinking and innovative and creative solutions for marketing and technology - it is exciting to be part of this team."
Strong DACH strategy
With this appointment, Dept is underlining its focus on growth in the DACH region. Recent successes include the collaboration with the Lufthansa Group and the realignment of Salamander's brand communication. The agency is known for its end-to-end CX and digital marketing solutions and serves companies such as Google, Logitech, Netflix and Lieferando. As a B-Corp certified company, Dept focuses on sustainable innovation and strong customer relationships.
