Alain Eicher moves to the wine industry
After about four years as executive creative director, member of the executive board and partner of the Wirz Group, Alain Eicher is switching to the wine industry: He is joining Edvin and teaming up with author and wine blogger Madelyne Meyer.
With campaigns for Switzerland Tourism, Migros, Swiss Post, Emmi and Graubünden, Alain Eicher caused a national and international sensation and won over 200 awards over the years - including several Cannes Lions, D&AD Pencils and Effies. Now the creative wants to open a new chapter in his career: As of January 2023, he will leave the industry and become Managing Director at Edvin.
From advertising to wine community
Madelyne Meyer launched Edvin in 2014 as a wine blog - she also continued to write for Gault & Millau and Watson, published the bestsellers "Finally Understanding Wine" and "Find Your Wine", and at the same time launched what he claims is Switzerland's largest wine community on social media.
With its accessible and unconventional concept, the Edvin brand wants to stand out from the sometimes elitist wine world - now also as an online store: "It is this wonderful combination of high-quality product and human affability that makes me so enthusiastic about Edvin. And at Edvin, we can think of the wine world in a completely new way," Alain Eicher explains his career change.
In his role as Managing Director, Eicher is responsible for Edvin's corporate fortunes. This also includes the communication of the brand. "Like a good wine, a brand must be developed, nurtured and cared for. That's the only way it will remain on everyone's lips in the long term," he is convinced.
Eicher lives with his family in Aarau and prefers to drink wines from the Bündner Herrschaft and Burgundy.
