Viva broadens management team and strengthens digital expertise
The Viva agency is expanding its management team: Gert Schröder joins the consulting team as Head of Consulting and Multimedia Management and will take a seat on the management board - alongside owner Georg Gasser, Reinhard Kronenberg (Head of Journalism) and Sandro Compagno (Head of Content Management).
The 46-year-old from Zurich was most recently Managing Director at the corporate media agency Infel. According to the press release, the experienced agency manager is a passionate communications consultant, digital transformer and multichannel architect for outbound, inbound and content marketing. Schröder complements the Viva communications team with his expertise, particularly in the areas of digital business and brand communication.
After a commercial apprenticeship, he completed a classic career as a consultant. He has worked in various agencies (Saatchi & Saatchi, Bosch & Butz, Bluespirit, Prime, Y&R Group Wunderman and Publicis) as well as on the client side as Head of Marketing and Corporate Communications (e.g. at Toyota/Lexus). His focus was increasingly on digital and content-driven communication. His clients have included companies and institutions such as AXA Winterthur, SBB, Swiss Post, Swissmem, Alpiq, Zürcher Kantonalbank, Suva Pro, Microsoft, Ford Motor Company, Emirates and Swiss Life.
The new Viva team member has a Master's degree in Communication Management. Next spring, he will complete further training with a MAS in Digital Business. Schröder is married and has two daughters.
