Reinforcement at Farner in the Brand Communications department
With the addition of Senior Consultant Viola Di Carlo and Consultant Laura Barchi, Farner Consulting’s Brand Communications unit has gained two new members.
The 11-strong brand communications team has been part of Farner since 2017 and was created through the merger with YJOO Communications. It combines the tools of stakeholder management and content strategy with marketing communications to create even more proximity to their consumers for small and large brands. Its client portfolio includes McDonald's, Coop, IWC and Nespresso.
The 34-year-old Viola Di Carlo, who most recently worked as a senior consultant at Edelman Germany, is a proven specialist in positioning issues and has many years of experience in strategic storytelling, content conception and community development, Farner writes. She also has international expertise with clients in the food and retail industries and focuses on sustainability, business transformation and innovation, she adds. She joined the brand communications team in March.
In addition to Viola Di Carlo, Laura Barchi also started as a consultant at Farner in the first quarter. Laura Barchi, 37, was most recently project manager and editor at Media-work in Lucerne and previously worked as a journalist. Laura Barchi strengthens the team in the area of editorial content creation and as a consulting project manager.
