UPC downsizes management and merges Marketing and Sales
The cable network operator UPC has streamlined its leadership. In addition to UPC CEO Eric Tveter, the executive board now consists of only six members, down from seven.

UPC is merging its marketing, sales and customer divisions into one business unit. This will now be headed by Chief Operating Officer (COO) Severina Pascu, as UPC announced on Tuesday. The 45-year-old Romanian worked for ten years at Liberty Global - which belongs to UPC.
Urs Reinhard, the current Managing Director and Deputy Head of Strategy, will now report to her. His position will be newly filled. Frank Zelger, the current Head of Customers, will leave UPC, according to the press release. In future, the UPC Management Board will have seven instead of eight members.
UPC has 2500 employees in Switzerland and Austria.
