Universal Pictures: Change in marketing management
At the end of March 2022, the current Marketing Director, Reto Philipp, will leave Universal Pictures International Switzerland after a total of 18 years. Mirela Schick will succeed him.
Reto Philipp started as Product Manger at Universal's Home Entertainment Distribution in 2004 and moved to theatrical distribution in 2015. "In his many years with our company, Reto Philipp has had overall responsibility for the marketing campaigns of our theatrical films over the past seven years. We sincerely thank Reto Philipp for his outstanding commitment," said Managing Director Emin Soysaler on Reto Philipp's departure.
Mirela Schick will succeed her as Marketing Director at Universal Pictures International Switzerland on April 1, 2022. Schick has been with Universal's marketing department for 20 years in various roles. Most recently, she led the Product Management and Digital Marketing team as Senior Product Manager.
Commenting on the new appointment, Emin Soysaler says: "With Mirela Schick, we were able to recruit a very competent and loyal personality from our own ranks for the position of Marketing Director," Soysaler elaborates. "In her many years of work in the cinema industry, she has been able to demonstrate her excellent campaign planning and team management skills on several occasions."
