Tobie Witzig becomes managing partner at Nemuk
Tobie Witzig, former CEO of AZ Direct, will join the Zurich-based dialogue agency Nemuk AG as a managing partner effective February 1, 2019. With Tobie Witzig on board, Nemuk is focusing on data-driven dialogue marketing services.
Tobie Witzig will join the management of Nemuk AG in February 2019. His appointment follows his work as CEO of AZ Direct AG Switzerland. As a founding member and member of the Board of Directors of Nemuk AG, Tobie Witzig has been closely associated with Nemuk since 2001. He now complements the existing partners in terms of strategic orientation and day-to-day business. With Tobie Witzig, Nemuk is focusing more consistently on data-based dialog marketing services. As a permission marketing pioneer, Nemuk has many years of experience in lead management and e-mail marketing as well as in storytelling, online video and managed services. These areas are continuously being expanded and developed. This includes multi-channel marketing and marketing automation as well as consulting on all aspects of data, processes and dialog.
About Tobie Witzig: Tobie Witzig has been fascinated by data, processes and customer dialog for over 20 years. First as Head of Direct Marketing at major Swiss companies, later as owner of Worx Solutions (now Witzig Solutions), then for 13 years as CEO of the former contact management specialist rbc Solutions (now MS Direct), and most recently as CEO of AZ Direct AG Switzerland, which is part of Bertelsmann's Digital Marketing division. The business economist FH with a Master's degree in Business Information Management is a specialist lecturer in the field of customer relationship management and is a member of the advisory board of the Institute for Marketing Management at the ZHAW.
Nemuk offers solutions and services for digital dialog marketing along the customer journey. The focus is on acquiring new customers and maintaining existing customers. Nemuk relies on tools such as e-mail marketing, marketing automation and multi-channel marketing and has realized over 500 projects for mainly national clients from all sectors. The agency was founded on February 1, 2001 and is owner-managed. The core team is supported by freelancers and partners. Nemuk is the only certified emarsys partner in Switzerland.
