Tina Rodriguez to Become CEO of Zattoo

Zattoo's Board of Directors has appointed Tina Rodriguez as CEO. She will now assume the position permanently after serving as interim CEO since April 2026, following Roger Elsener's departure from Zattoo. In her new role, Tina Rodriguez will drive Zattoo's strategic transformation and continued growth.

Career at Zattoo and in the Industry

Tina Rodriguez has been with Zattoo since January 2026, initially as Chief Consumer Officer and, since April 2026, also as interim CEO. Previously, she held leadership positions at Liberty Global, Sunrise, UPC Switzerland, and Unitymedia.

Since taking office, Zattoo has, according to its own statements, made significant strides in implementing its chosen strategy. These include the marketing partnership with Ströer, the launch of its own FAST channel business with Zeno True Crime, and the acquisition of notable new clients in the B2B sector, including Joyn Switzerland as a new client for Zattoo Ingest. In addition, Zattoo Orchestrate successfully went live for the first time at Elisa Eesti, an Estonian provider of TV and entertainment services, marking an important milestone for the Zattoo Modular portfolio, according to the announcement.

Reactions to the Appointment

Daniel Mönch, Chairman of the Board of Directors at Zattoo, commented on the decision: «We are pleased to appoint Tina Rodriguez as CEO of Zattoo. Over the past few months, she has led the company with clear strategic direction, consistently driven the transformation process forward, and ensured stability both internally and externally. We will continue on this path together.»

Tina Rodriguez reflects on the past few months: «Over the past six months, we’ve been able to accomplish a great deal as a team and further develop our strategy of transformation and innovation in a constantly changing market environment. I would like to thank the Board of Directors for the trust they have placed in me and, in particular, all Zattooies who have supported me over the past few months with their excellent work. I am very much looking forward to our future collaboration!»

Zattoo at a Glance

According to its own figures, Zattoo is one of Europe’s leading TV streaming providers, with several million monthly users. Founded in 2005, the company employs more than 220 people and is headquartered in Zurich, with an additional office in Berlin. In Switzerland, Germany, and Austria, Zattoo offers all popular TV channels in HD and Full HD quality, as well as a wide variety of video-on-demand content. The service is available on nearly all devices, including smart TVs, PCs and laptops, streaming players, and smartphones and tablets.

Since 2012, Zattoo has also been offering its technology to media companies and network operators worldwide as a TV-as-a-Service solution. In addition, the company provides CTV advertising sales and AdTech solutions for advertisers and partners in the streaming space. The Swiss TX Group, a digital hub and network of media and platforms, has held a stake in Zattoo since 2008 and has owned more than fifty percent since 2019. Since 2021, Zattoo has been contributing to climate protection and is ClimatePartner-certified.

For more information about Zattoo, visit https://zattoo.com/company/press/.