Thomas Pittino takes over management at SRF Marketing
SRF Marketing is reorganizing as part of the integration of Admeira’s sponsorship sales effective April 1, 2020. Deputy Director Thomas Pittino will take over as division head from David Elsasser, who will focus entirely on co-leading the strategic «SRF 2024» project.
Due to the realignment of the marketing company Admeira, its German-speaking Switzerland sponsorship sales team will move to SRF as a whole as of April 1, 2020. Michael Hutzli will continue to be responsible for regional and national sales coordination as Head of SRF Sponsorship Sales.
In addition to the new Head of Marketing, Thomas Pittino, the other management positions were also filled internally: The previous Head of Sports Sponsoring, Gaby Kellenberger, will now take over as overall Head of Sponsoring for the TV and radio programs at SRF. In addition, a cross-linguistic Product Management Sponsoring unit is being set up under the leadership of Christoph Arnold. As before, Evi Bossard will manage the ancillary businesses of call media, program sales, licenses and new business. The management team is completed by Matias Bär, who is responsible for SRF's advertising offering and live sports.
David Elsasser is handing over the division management after eight years. Having already handed over the reins to Thomas Pittino on an interim basis last fall, he is now devoting himself entirely to co-managing the strategic project "SRF 2024.
SRF Marketing is responsible for all SRF commercial topics and makes a significant contribution to program financing with the aforementioned business areas.
