Teads: New Managing Director Switzerland, Austria and Scandinavia

As Managing Director for Switzerland, Austria and Scandinavia, Claudio Lumbiarres will be heading up the business of the global media platform Teads in these markets with immediate effect. He has worked in various management positions for the advertising platform since February 2015, most recently in the role of Vice President Sales for Scandinavia, Austria and Switzerland.

Lumbiarres brings strategic sales expertise in the advertising environment to his new role. Among other things, he was already responsible for building up Teads' advertising market in Switzerland and helped the company grow there.

Lumbiarres' goal is to further develop the Teads Ad Manager (TAM) together with his team and to further increase the benefits of the buying platform for customers. In the Nordic countries in particular, Lumbiarres and his team are aiming for extensive growth. The new Managing Director also wants to firmly establish the positioning of the company and the product there.    

"Despite its global orientation, Teads always remains agile and maintains a proximity to local markets. That's exactly what I like about this company," Claudio Lumbiarres is quoted as saying in a statement. "As General Manager for Scandinavia, Austria and Switzerland, I want to continue perfecting this strategy together with my team. My credo here is: Do great things, with great people. People play a key role in shaping this company through jointly developed ideas and innovations. Qualitative environmental marketing combined with sensible advertising technology is just one keyword here."