Swisscontent: Two new art directors on board
The agency group is expanding its creative team and welcoming two experienced art directors: Paul Labun and Sandro Nicotera.
Paul Labun studied art education in Ukraine and communication design in Germany. He has over 15 years of experience, several national and international awards and campaigns for brands such as Die Mobiliar, Helsana, IKEA, Suzuki, ALDI and Caran d'Ache. He is also actively involved in his home country, Ukraine.
As a visual designer with over 25 years of experience in creative direction and campaign development, Sandro Nicotera brings a strong combination of design expertise and strategic thinking. His focus is on the combination of design and sustainable strategy - supported by a Master's degree in Strategic Design. Alongside his new role, he continues to contribute his experience to NullPlan - a studio for responsible future strategies that he co-founded in 2024.
The growing agency group - consisting of Swisscontent, Forward Advisors and Women in Business - is thus further sharpening its profile. Under the motto "Corporate Storytelling driving Transformation" She supports national and international clients such as Hugo Boss, Franke, Ricola, KaDeWe, Roche and the Kalaidos Education Group in strategy-related corporate communications.
