Stephanie Trachsel moves from TBWA to Credit Suisse
Brand and communications strategist Stephanie Trachsel joins Credit Suisse from TBWA\Zurich on June 1.
As Global Head Brand Management & Strategy, Stephanie Trachsel will lead the newly merged Marketing Strategy, Branding and HR Marketing/ Employer Branding units in Credit Suisse's global marketing function. In this role, she will report to Dang Nguyen, Global Head Strategy, Brand & Advertising, and will work on the further development of the Credit Suisse brand as well as setting the strategic cornerstones in marketing with her teams.
Currently, the New Zealand native is Strategy Director at TBWA\Zurich and works for clients such as McDonald's, Porsche, Coop, ZKB and Generali. With her data-driven approaches, she has shaped the strategy team and implemented several innovative brand strategies, including for Credit Suisse. Previously working in Switzerland and 7 different countries, she has more than 12 years of experience in market research, strategy and brand management, including as Head of Strategy TeamUBS at Publicis.
"We are delighted that Stephanie Trachsel is joining us. With her personality and her courageous strategies, she will complement us perfectly and take us a big step forward," Dang Nguyen is quoted as saying in the press release.
