SRF: Reto Gerber joins Hirzel.Neef.Schmid.Konsulenten
After 15 years at SRF, Reto Gerber has decided to embark on a new venture and leave the media industry to do so. The current head of the international TV news desk is joining Hirzel.Neef.Schmid.Konsulenten as a partner.
Reto Gerber was a founding member of "Eco" in 2007 and also led the business magazine as editorial director for many years from summer 2012. His responsibilities later also included setting up the specialist economics editorial team, which, in addition to "Eco" / "Eco Talk," has also been producing the economics features for the daily news programs since the end of 2014. At the end of 2018, Reto Gerber took over as head of the TV foreign editorial department. He has now decided to leave the media industry and is moving to the private sector, where from September 1, 2022 he will be will work as a partner of Hirzel.Neef.Schmid.Konsulenten.
The ETH environmental science graduate has played a major role in shaping the CR Video department over the years, both organizationally and in terms of publishing, and he has actively helped shape the important expansion in the direction of digitization together with his respective teams. One example of this is the re-launch of "#SRFglobal" in May 2021. "I have been able to build up and shape an incredible amount over the past years - for that I am very grateful," says Reto Gerber. "But now, at fifty lenzen, I will once again start something new. I want to think and act more entrepreneurially in my next phase of life."
Gerber completed further training at the IMD in Lausanne, among others, in strategy, business field analysis as well as in the area of financial analysis. He also has in-depth experience in campaigning and have a broad knowledge in audio-visual communication. With the change, the media and business expert brings his expertise and network in business, media and Politics at Hirzel.Neef.Schmid.Konsulenten.
Tanner adds the partnership in strategic communications and business consulting as well as in advising and positioning executives, management and supervisory boards. Gerber focuses on litigation PR, ESG mandates as well as coaching in the area of new media worlds. Further consulting fields are the Development and support of campaign strategies as well as support of change processes.
