Simon Bosshart new Head of Markets East at Switzerland Tourism
Simon Bosshart, the long-time Director of Asia-Pacific and Head of Global Accounts at Switzerland Tourism, has been appointed Head of Eastern Markets and, as a result, a member of the Executive Board.
This completes the management of the new market structure, according to a statement from Switzerland Tourism ST. In September, the tourism organization had announced a further development of the market structure with the aim of achieving greater proximity to potential guests worldwide as well as a stronger presence in the markets.
A key element of the new structure, he said, is its management by two people. Simon Bosshart has now been elected by the ST Board as Head of Markets East, while the previous Director Western Europe, Gilles Dind, will take over as Head of Markets West
Bosshart studied ethnology and sinology - he speaks fluent Chinese - and has been working for ST since 2006. First as Market Manager China, then from 2011 as Director Asia Pacific and since 2013 additionally as Head of Global Accounts.
Both Bosshart and Dind will take up their new positions on January 1, 2022. According to Switzerland Tourism, their successors have not yet been appointed.
