Serge Guertchakoff becomes the new editor-in-chief of Bilan
Serge Guertchakoff succeeds Myret Zaki as head of the Western Swiss business magazine *Bilan*. His work focuses on the brand's digital transformation and the further development of public events.
Serge Guertchakoff is currently Deputy Editor-in-Chief of Bilan and will take over the management of the bi-monthly business magazine on June 1, 2019. He will replace Myret Zaki, who is leaving the company.
According to the press release, Serge Guertchakoff has many years of experience and excellent knowledge of the economic structure in the Lake Geneva region. He joined the company in 2010 to expand the surveys division. He was also responsible for the launch of the special edition "Immoluxe" before being appointed Deputy Editor-in-Chief in 2014. In this role, he mainly organized the "Prix Bilan de l'immobilier" and was responsible for the major annual surveys on the 300 richest people and the best employers.
In his new role, Serge Guertchakoff will primarily drive forward the digital transformation of Bilan and the premium offer Abo+, which has been available since the end of 2018. At the same time, he will continue to develop events associated with the brand, such as "Femmes Leaders", "Top 50 Start-ups" and "Philanthropes de Suisse".
