Switzerland Tourism appoints Alexa Chessex as Market Manager for France
Alexa Chessex, currently the head of marketing for Switzerland Tourism (ST) in Italy, based in Milan, has been appointed head of the French market. Starting March 1, 2022, the tourism expert will take on responsibility in Paris for the second-most-important foreign market for Swiss tourism.
In 2019, before the outbreak of the pandemic, hotel room nights generated from France accounted for 6 percent of overnight stays by foreign guests. Due to the absence of many overseas tourists due to the pandemic, this market share still increased in 2021, ST wrote in a statement. France thus ranks second among the most important foreign markets for Swiss tourism, behind Germany and ahead of the Benelux countries.
In Paris, Alexa Chessex will work with a team of ten people. She succeeds Gilles Dind, who will take over as Director Markets West from January 1, 2022 (Werbewoche.ch reported).
Young manager controls key market
The 29-year-old Chessex began her professional career at ST in New York in the area of Support Media Relations, as part of her Bachelor's degree in Tourism at the HES-SO Valais. The Vaud native then worked for ST Germany in Frankfurt as Trade & Media Manager for four years.
Since 2019, she has been marketing manager of ST Italy in Milan, where her responsibilities included managing ST's Recovery Plan campaigns. Chessex is quadrilingual and holds an MBA from IE Business School in Madrid.
