Sabrina Wettstein new Head of Media Sales & Sponsoring at Blue
New Hire at Blue Entertainment: Effective July 1, 2021, Sabrina Wettstein will assume the newly created position of Head of Media Sales & Sponsoring. In this role, she will be responsible for all advertising and sponsorship activities at Swisscom Blue.
Sabrina Wettstein was most recently Head of Blick Direct Sales at Ringier Advertising, where she was responsible for sales, new customer acquisition and product development for the print and digital portfolio of the Blick Group, and also managed the development of marketing for Blick TV, among other things. She thus has extensive experience in the direct customer and agency business as well as in the design and marketing of cross-media offerings. In addition, she is a profound connoisseur of the Blue Entertainment portfolio, having worked in marketing at Teleclub for five years before joining Ringier Advertising.
At Blue Entertainment, Sabrina Wettstein will be responsible for the newly created Media Sales & Sponsoring department, which will bring together Blue Entertainment's entire advertising inventory for the first time. Blue is thus expanding its offering to include new forms of 360-degree marketing in addition to classic TV, digital and cinema advertising, and is also using editorial resources for new forms of content marketing.
