Sabine Fischbach-Neumann becomes Country Manager DACH at Realytics
Sabine Fischbach-Neumann has been appointed Country Manager for DACH at Realytics, a subsidiary of Smartclip and part of the adtech development unit within the RTL Group, effective immediately. She is responsible for the French TV measurement and attribution expert’s business operations in the German-speaking region.
Sabine Fischbach-Neumann brings extensive experience from the TV and adtech landscape. Among other things, she was responsible for marketing CNN International in Germany and Austria at Turner Broadcasting System for over 20 years. There she rose from Sales Executive to Account Director. Most recently, she was Managing Director Sales at the British mobile adtech provider Mobkoi.
"We were looking for a person with a visionary and collaborative leadership style who understands marketing in digital TV. With Sabine Fischbach-Neumann, we have been able to attract a proven expert for the German TV market," said Realytics CEO Guillaume Belmas. "The usage behavior of TV viewers on Smart TV has made it necessary to combine the measurability of TV advertising, Addressable TV and Connected TV offers and link them with other digital channels. In France, we have already successfully implemented this with our 'Brand Exposition Engagement' solution. The advanced ATV market in German-speaking countries is the logical next step. Sabine Fischbach-Neumann will be the first point of contact to coordinate and manage our activities in the market."
