Roman Müller becomes new Head of Marketing Communications at Migros
Roman Müller, currently the head of SportXX, will take over as head of the Marketing and Communications Department at the Migros Cooperative Association effective May 1, 2019.
Roman Müller is already very familiar with Migros. Since 2013, he has successfully managed the Migros SportXX division, one of the leading providers of sports and outdoor articles in Switzerland. Together with his team, he was able to substantially increase SportXX's market share in the sports and outdoor segment and create a new strong brand with Bike World.
Roman Müller has many years of national and international specialist and management experience in marketing, including positions at Odlo and C&A Switzerland and Europe. Before joining the Federation of Migros Cooperatives, Müller worked as Marketing Director and member of the Executive Board at Manor from 2006 to 2012.
"Migros is on the move and is working at high speed to further sharpen its customer focus. It is extremely exciting to accompany this dynamic development with a powerful MarKom team in broad customer communication. I'm looking forward to it," explains Roman Müller. Roman Müller succeeds Roman Reichelt, who left the Federation of Migros Cooperatives at the end of last year.
