Roger Dobler is the new Head of Data & Analytics at KünzlerBachmann Directmarketing
KünzlerBachmann Directmarketing is strengthening its team at the St. Gallen office with the addition of Roger Dobler as the new Head of Data & Analytics and a member of the executive board.
Dobler is an expert in advanced analytics and data-driven marketing. He also has an in-depth understanding of data science, digital marketing and business intelligence. With over 20 years of professional experience in dialog marketing, he is an expert in the industry.
"In Roger, we have brought the top specialist in analytics into the team. Together with him, we will develop new offerings in the area of target group and location analysis. With Roger, we can move forward even faster on our consistent path to becoming the market leader in data-driven marketing and inspire our customers," says Rico Styger, CEO/COO of KünzlerBachmann Directmarketing.
The new Head of Data & Analytics will strengthen KBDM's analytics offering with various products and services in the future.
"I am looking forward to making the customer relationships and marketing processes of KünzlerBachmann Directmarketing's customers even more successful thanks to the evaluation of all relevant data and with the help of new analytical concepts," says Roger Dobler about his start at KBDM.
