PR/ticular expands the management
The PR/ticular agency is expanding its management team. Marketing and communications expert Laura Amanzi joins the agency and takes on the role of Managing Director Zurich. The position of Managing Director for Western Switzerland in the Lausanne office is taken over by Narjis Mehdi.
Founded by Lucy Tallo in 2012, the PR and brand relations agency specializes in lifestyle, luxury and consumer goods. Just in time for its 10th anniversary, the agency's top management is expanding under CEO Katja Grauwiler.
New Managing Director Zurich
Laura Amanzi has been the new Managing Director at the Zurich location since the beginning of the 2022 financial year. In this role, she is also responsible for the entire "Tourism & Hospitality" division of PR/ticular.
Amanzi brings many years of experience in the global luxury hotel industry. She speaks five languages and has just completed a CAS in Entrepreneurship.
"Laura Amanzi has extensive strategic expertise and has demonstrated exceptional execution skills in her previous roles," said Lucy Tallo of the new Managing Director Zurich.
Narjis Mehdi takes over in Lausanne
With her international experience in Marketing & Communications, Narjis Mehdi takes on a key role for the Western Switzerland office. Mehdi has already worked in areas such as corporate banking and telecoms in China, Morocco and France before moving to the automotive industry, where she continued her career for ten years at PSA Group. There, her responsibilities included internal communications, public relations and international MarCom management.
Narjis Mehdi holds a Master's degree in Communication from the Sorbonne University in Paris and is fluent in French, Arabic and English.
Amanzi and Mehdi report directly to CEO Katja Grauwiler. Together with founder Lucy Tallo, who will henceforth devote more time to the strategic development and expansion of PR/ticular, they form the four-member management team.
