PPR Media Relations strengthens video division and brings Pascal Bloch on board
PPR Media Relations is expanding its visual PR division. Pascal Bloch has been appointed to the new position of «Specialist in Brand Journalism & Video.» With this move, PPR is responding to growing client demand in the areas of visual storytelling and corporate journalism.
Visual storytelling and corporate journalism are becoming increasingly important. Companies are no longer relying exclusively on traditional media relations, but are increasingly using visual content with journalistic storytelling to publish their messages on various channels.
Pascal Bloch has been supporting the PPR Media Relations team in the areas of consulting, conception and realization of moving image content since April 2018. Bloch is also responsible for workshops and personal training in the field of video. Bloch previously worked for four years in the video department at parent company Keystone. There he realized news reports as well as assignment work. In addition to his many years of experience in the radio and news business, the 43-year-old has a CAS in media relations and corporate storytelling.
