Patrick Th. Onken becomes Chief Marketing & Innovation Officer at Cremo
Patrick Th. Onken has been Chief Marketing & Innovation Officer at Cremo since mid-March 2024. In this role, he serves on the executive board.
According to a press release issued on Friday, the appointment of Onken is the consequence of the strategy introduced by CEO Ralph Perroud to focus the company, which is active in milk processing, more strongly on consumers. This also includes further expanding the brand business, which includes brands such as Lattesso, Mazot and Valdor.
Before joining Cremo, the experienced brand and marketing expert Patrick Th. Onken was Head of Marketing for brands such as Manor, Läderach, Nespresso and Lindt. Prior to that, he spent over a decade in various management positions at the American consumer goods giant Procter & Gamble, with regional and global responsibility for brands such as Pantene Pro-V, Duracell, Wella and Pringles.
