Patrick Farinato new Chief Marketing & E-Commerce Officer of Läderach
Effective May 1, 2021, Läderach Chocolatier Suisse is expanding its executive team with the appointment of Patrick Farinato to the newly created position of Chief Marketing & E-Commerce Officer. The company aims to drive growth through marketing and communications, investments in digital transformation, and further strengthening of the brand.
Following the first global Corona shutdown last year, the chocolate manufacturer Läderach Chocolatier Suisse has repositioned itself to return to its previous growth path. In addition to the expansion of the international branch network, the flagship store "House of Läderach" in Bilten GL and the takeover of the leases of 34 Godiva locations in the USA, Läderach has invested in strengthening the brand as well as digital distribution channels.
"We want to offer our customers a special customer experience with our fresh, high-quality chocolate products, both on-site and digitally, and thus take advantage of future growth opportunities in the premium segment. With Patrick Farinato, we have been able to attract a personality to our team who brings international experience from various industries and will help us not only to implement the growth strategy we have embarked on, but to accelerate it," says Johannes Läderach, CEO, Läderach Chocolatier Suisse.
Patrick Farinato has many years of international experience in the areas of brand management, marketing, communications and digitalization. Most recently, he was responsible for the global investment house Vontobel as worldwide Head of Marketing & Analytics and member of the current Global Executive Board.
