Pascal Albert becomes new Head of Communications at Telebasel
Pascal Albert will become the new Head of Communications and join Telebasel’s executive management team. Starting January 1, 2018, the 34-year-old will use his position to help the television station further expand its regional reach.
With the appointment of 34-year-old Pascal Albert, Telebasel is relying on a highly experienced professional with excellent knowledge in the areas of marketing and sales, as well as a high degree of sensitivity for the communications challenges in the regional media sector.
Pascal Albert already worked for Telebasel from 2004 to 2013 as Head of TV Partnerships and Marketing. From 2013 to 2017, Pascal Albert was site manager of Energy Basel and successfully led the sales team of Basel Energy Media, according to the statement.
Michael Bornhäusser, Managing Director of Telebasel's Board of Trustees, is delighted with the addition to the team: "In Pascal Albert, Telebasel has gained a high-profile personality with broad experience both in communications and in the fields of marketing and sales. I am convinced that, together with his team, he will succeed in anchoring Telebasel even better in the public perception as Switzerland's fastest-growing regional TV station."
