Pam Hügli becomes a partner of Serviceplan
Serviceplan Suisse expands its partner structure. In addition to her previous role as Managing Director, Pam Hügli is now also a partner and member of the Board of Directors.

At the beginning of the year, the proven communications expert joined Serviceplan as Managing Director. She now also brings her many years of advertising experience to the agency as a partner. Founding partner and CEO of the Serviceplan Group Switzerland Christian Baertschi is delighted with the development: "Pam Hügli's partnership is an expression of our efforts to inspire only the best employees in our industry to join our company in the long term."
Pam Hügli can look back on a long career in renowned agencies, which has left a lasting impression on her: "Thanks to the partner model, Serviceplan has now given me the opportunity to play an even greater entrepreneurial role. This has always been very important to me."
A partnership in the Serviceplan Group is a so-called activity participation. This means that the partners actively manage client mandates in day-to-day operations and are personally responsible for the agency's services.
Entrepreneurial thinking and action in the genes
Pam Hügli began her career at Advico Young & Rubicam as an advertising assistant and after four years joined the founding team of the Spillmann/Felser/Leo Burnett agency, where she played a key role in the agency's fortunes for ten years as consulting group leader and member of the management team.
By taking over the management of the Zurich communications agency Alpha 245, which she successfully built up and expanded into a 25-strong agency together with creative partner Diana Wick Rossi, Hügli was able to enrich her wide-ranging industry experience with the entrepreneurial know-how she had acquired as managing director.
