Oliver Wirtz becomes new publishing director of Fritz+Fränzi
Oliver Wirtz, 47, will take over as publishing director of the parenting magazine Fritz+Fränzi effective April 1. The current publishing director, Thomas Schlickenrieder, will focus on his various responsibilities as managing director of the Elternsein Foundation and on new projects.
After completing his undergraduate and graduate studies in journalism and media research, computer science and linguistics at the University of Zurich, Oliver Wirtz has worked in various positions at Swiss media companies, in the real estate sector and in the communications industry since 2000.
At the beginning of his career, Wirtz worked for Tamedia as editor and webmaster for the news magazine Facts where he later served as deputy head of the online magazine periodical pool. In 2006, Wirtz became head of the online editorial department at Ringier for SonntagsBlick. Between 2008 and 2013, he was responsible for the online presence of PCtipp and Computerworld as well as business development at the international publishing house IDG Communications as a member of the management board, web director and deputy editor-in-chief.
After a 13-year career in publishing, Wirtz moved to the Swiss startup sector. As Head of Marketing at Newhome.ch, he was responsible for all national and regional marketing activities during the start-up phase of the proptech company for four years. Since 2019, Oliver Wirtz worked at AgentSelly as Head of Marketing & Communications.
"Oliver Wirtz will work with his team to develop new target groups, build a low-threshold parent education offering, expand our digital channels and develop cross-media business models," lets Thomas Schlickenrieder, CEO of Elternsein Foundation and former publishing director of Fritz+Fränzi, quote in a news release.
