Niina Eschmann takes over the management of Serviceplan Public Relations Suisse
With immediate effect, Niina Eschmann is taking over the management of Serviceplan Public Relations Suisse and joining the agency as a partner. In her new role, she is responsible for the further expansion of the content offering within the Serviceplan Group Switzerland.
Niina Eschmann has more than 15 years of in-depth experience in brand management and corporate communications. In the last two years, she has managed mandates in the energy industry, education and non-profit organizations with her own consulting agency. Prior to that, she worked for eight years at Axpo Holding, initially as Head of Brand Management, Sponsoring and Advertising, and later as Head of Strategy and Business Communications and Deputy Head of Corporate Communications.
A native of Finland, she has also worked in media, branded entertainment and sponsorship at Aegis Media in Germany. She holds a degree in cultural studies and communications from the University of Lüneburg, an Executive Master of Science in Communications Management from USI Università della Svizzera Italiana, and certifications in change management, content management and social media management.
Niina Eschmann is excited about the new task: "The House of Communication is an inspiring place to develop innovative content solutions for brand management in the digital age together with colleagues from creation, media and technology. I'm really looking forward to this entrepreneurial task and to working with lots of great people."
Christian Baertschi, CEO of Serviceplan Group Switzerland, says: "Niina Eschmann is a highly experienced, goal-oriented brand and communications expert. At the same time, she is also an extremely likeable and empathetic team player, making her the ideal person to further expand our existing content offering."
Niina Eschmann replaces Claudio Rotter, who founded the agency in 2013 under the umbrella of Serviceplan Group Switzerland and has since managed and built it up. Claudio Rotter will remain with the agency as a non-executive senior consultant: "I am very pleased to now place the further development of the company in Niina's hands. Over the past few weeks, we have been working together to prepare for a smooth handover. I will continue to work for the agency, but will also pursue my own projects at the same time."
