New Head of Corporate Communications & Strategic Branding for Valora
As of January 2024, Sascha Heiniger has assumed the role of Head of Corporate Communications and Strategic Brand Management at the Valora Group.
As Head Corporate Communications & Strategic Branding, 52-year-old Sascha Heiniger will be responsible for the Valora Group's communications strategy, media office, strategic brand management and internal communications.
Together with the three-strong Valora communications team, he is responsible for further developing Valora's brand and communications strategy and strengthening the communications umbrella across the Group's various national companies and divisions.
Heiniger was most recently Country Manager responsible for the development of the new, all-electric car brand Polestar in Switzerland. Prior to that, he worked in corporate and brand communication at Volvo Cars at both national and international level.
