New boss for public transport advertising marketer Moving Media Basel
Moving Media Basel, the joint advertising and marketing company of Basler Verkehrs-Betriebe (BVB) and Baselland Transport (BLT), is getting a new head: Beat Leuenberger will become managing director, the company announced on Tuesday.
The departure of the previous head, Hans-Georg Bell, was announced in mid-February. The 52-year-old Leuenberger will take up the position on May 1.
The two public transport companies in the two Basel regions launched their joint advertising subsidiary in 2016. At the time, it was said that this company should seek success independently as advertising was not the core business of public transport companies.
At the beginning of 2016, BVB and BLT's transport advertising revenue added up to almost eight million francs a year. BVB and BLT hoped to generate additional income of around three million francs within five years through synergies and increased revenue. The growth target was missed in 2017. (SDA/pd)
