New CEO for Picstars

With the appointment of Mark Sandmeier as CEO of Picstars, the start-up aims to grow in the Swiss market and launch its expansion abroad. Thanks to Picstars' technology, brands can use and measure the reach of their brand ambassadors' social media photos and videos more effectively and efficiently than ever before. Picstars relies on the most trusted media channel - a person's personal reach. Brand ambassadors publish their photos and videos via Picstars to their personal network, creating reach and visibility for the brand - measurable, controllable and targeted.

"We are very pleased to have gained Mark Sandmeier, a proven expert in digital start-ups, as CEO," says Henrik Kammermann, the initiator and previous CEO of Picstars. In his role as Chairman of the Board of Directors, Kammermann will focus on new areas of application and the further development of Picstars' technology as well as the launch abroad.

Between 2000 and 2015, Sandmeier served as CEO of Jobcloud, which was formed from the merger of Jobs.ch and Jobup, and was instrumental in its development into the leading Swiss online company. With Jobs.ch, Sandmeier also co-founded and helped build the largest network of leading job boards worldwide, "The Network." Before joining Jobcloud, Mark Sandmeier was Head of Sales at a media company in the Swiss Mittelland.

"I am very excited to bring to Picstars my many years of expertise in managing and developing startups in the digital space," Sandmeier said. Picstars will build a marketplace for brand ambassadors and brands in the coming months. "The need on the part of brands for more visibility and control in the social media space is there, and so is the technology," Sandmeier is convinced. "I'm doing everything I can to establish Picstars in the Swiss market and gain a foothold abroad."