New creative power for Wirz: Alain Eicher becomes ECD
Alain Eicher is joining Wirz's creative team effective immediately. The 32-year-old from Basel will serve as Executive Creative Director and a member of the management team.
A creative agency thrives on ideas - and he is widely known for his: Alain Eicher is Wirz's new Executive Creative Director. Previously, the Basel native worked for Jung von Matt/Limmat for over seven years, where he learned copywriting and concepts from scratch and, as Creative Director, was responsible for substantial budgets for clients such as Migros, Emmi and Graubünden Ferien.
For the alpine canton, he helped shape the appearance of the advertising icons Gian and Giachen during this time, among other things. As the author of two children's books, he made it to No. 1 on the bestseller list. Last year, Eicher launched Grillitarier for Migros - a new dietary species that successfully repositioned Migros in the fiercely competitive barbecue summer.
He earned international laurels with the ambient action "The Great Escape" and the PR coup "Photography Ban in Bergün" for Graubünden Ferien, as well as the SoundBook app for Nordsüd Verlag, which sets read-alouds to music with exciting sounds and fairytale-like music.
Work like this has earned him some 150 awards over the past seven years - including D&AD Pencils, Clios, One Show Awards, eight Effies for effective communication, and at least one Lion at Cannes three times in a row.
Livio Dainese, Co-Ceo and Creative Director of Wirz: "Fernando Perez and I hired Alain as an intern at JvM back then. What he has achieved since then in terms of creative work is impressive. His engagement is a real asset to our team and underscores our intention to help our clients with big, viable ideas for the long term."
Alain Eicher is a member of the Art Directors Club Switzerland, D&AD in London and One Show in New York. He lives in Zurich and spends his free time grilling.
Photo: © Andres Herren
