New Head of Online Marketing at Iqual
The Bern-based digital marketing agency Iqual is strengthening its online marketing team and executive management with the addition of Simone Bächle.
Simone Bächle is the new Head of Online Marketing at Iqual and will also become a member of the Executive Board. Bächle began her career in the furniture industry at Vitra and later in strategic management consulting at Eportis, where she worked for clients such as Thyssenkrupp Stahl or Straumann and insurance companies such as AOK. She worked in visual communication at Westiform as Marketing and Sales Manager and later as Managing Director. Most recently, she worked in the polymer solutions industry at the international Rehau Group, where she was responsible for marketing and sales in Switzerland.
