New management structure at Y&R Group Switzerland

Y&R Group Switzerland provides integrated marketing services to national and international clients. The focus is always on combining effective strategy, outstanding creation and digital technology solutions to create measurable results for clients. The company, which is part of the global Y&R/Wunderman network, is taking this positioning into account with a new management structure.

With Urs Krucker as Strategy & Client Services Director, Y&R Group Switzerland will bundle the important areas of strategic consulting and client management with immediate effect. Krucker has been Head of Strategy at Y&R Group Switzerland since 2012 and has many years of experience in strategic brand management as well as the management and development of major client accounts.

Marcel Berberich is also new to the management team. The Technology Director has been with Y&R Group Switzerland for ten years. He has played a key role in shaping the current technological agency offering in the areas of mobile and e-commerce. Marcel Berberich will continue to expand the technology portfolio with the 20-strong team of developers, interface and UX specialists. With the central function of Technology Director, Y&R Group Switzerland is clearly positioning itself as an integrated communications partner and technology service provider.

"With Urs Krucker's strategic expertise combined with his experience in brand and customer management and Marcel Berberich's excellent technology skills, we are perfectly positioned in the management team to meet our customers' challenges with outstanding and relevant solutions. We are exceptionally proud to have found the ideal person for our management team within our own ranks," says Managing Director Yvan Piccinno. "This is a testament to the performance level of our team and guarantees our customers the best support on a continuous basis. With the new management structure, we are setting the course for the strategic direction and further growth of Y&R Group Switzerland."

In the course of the restructuring, the second management level of Y&R Group Switzerland will also be strengthened: Lukas Diem (Strategy) and Benjamin Franken (Creation) will support this body as new members, which will continue to include Kerstin Schnyder (Consulting), Sandro Tschuor (Consulting) and Martin Sauter (Knowledge & Innovation Management).