Succession regulated
Effective January 1, 2017, Bruno Frey will assume the role of CEO at Alpenplakat. He will succeed Christian Zimmermann, the company’s founder and chairman of the board of directors.
Bruno Frey has been working in the media and advertising industry with passion and commitment for more than 20 years, according to the statement. He looks back on a long career at Radio Sunshine, where he held positions including Head of Sales and Head of Marketing. The federally certified media manager was most recently Deputy Head of Marketing & Sales at Tele 1 in Lucerne.
Alpenplakat operates an analog portfolio of over 550 poster sites in Central Switzerland, as well as in the cantons of Aargau, Solothurn, and Zurich.
