Mindshare signs new expert in the TV sector
Benjamin Korten recently joined Mindshare Switzerland as Deputy Director of Electronic Media. In this role, he is responsible, among other things, for developing and implementing target-audience-specific TV strategies and optimizing them.
The 36-year-old is a marketing communications merchant (IHK) and has been involved with electronic media for over twelve years. Most recently, he worked at Blackwood Seven and Mediaplus in Germany. "I'm looking forward to the new challenge, exciting customer projects and a great team. I have already been able to gain many years of experience in TV and would like to use this to develop and implement successful TV campaigns," Benjamin Korten summarizes his expectations in a statement.
Xavier Reynaud, CEO Mindshare Switzerland, is pleased about the expansion of the TV team: "TV continues to be an important building block for successful media strategies. With Benjamin Korten, we were able to gain an experienced TV specialist who convinces with his expertise and personality."
