Milosz Lipski new at the helm of Starcom/Spark Foundry as of January 1, 2018
In his new role as Business Director, Milosz Lipski will oversee the integration of the Starcom and Spark Foundry brands into Publicis Media starting in January. Lipski is responsible for all client relationships and, in his new role, reports to Publicis Media CEO Beat Krebs.
A year ago, the media agencies of the Publicis Group began the process of rebranding in order to implement the global structure of Publicis Media in Switzerland as well. In a first step, the practices and the first brands (Zenith and Blue449) were started to be consolidated under the umbrella of Pubilics Media. As a further step, Starcom will be integrated into Publicis Media as of January 1, 2018, in order to benefit from the practices and experience of the entire group.
As of January 1, 2018, Milosz Lipski will take over this integration and the digital transfomation of the Starcom & Spark Foundry brands in the role of Business Director of Starcom / Spark Foundry. Milosz Lipski is responsible for all client relationships and reports in his new role to Publicis Media CEO Beat Krebs. Customers will continue to be served by the account managers they are familiar with. However, the integration of Starcom into Publicis Media means that even more expertise is available overall to meet customer needs.
Lipski, 33, started as Digital Director at Starcom in April. He will continue in this role until the end of the year, but will familiarize himself with the new function at the same time. He is a proven specialist in online, having worked as Head of Online Agencies for Axel Springer Switzerland prior to Starcom / Spark Foundry at Admeira since the company's founding. After a restructuring, he was responsible for Ringier's expanded title portfolio at Ringier Axel Springer Schweiz for Admeira.
