MilesAhead: Michael Bietenhader founds management consultancy
Michael Bietenhader, former Head of Digital/CRM/Data Analytics at Coop, left the company at the end of February to found the management consulting firm MilesAhead.
Over the past six years at Coop, the 40-year-old has been responsible for the Supercard, the Hello Family and Mondovino customer clubs, data analytics and campaign management as well as digital marketing.
The newly founded MilesAhead focuses on the topics of customer loyalty, digitalization, data-driven and digital marketing and offers strategy, conception, coaching and interim management.
Quote from Michael Bietenhader, owner and managing director: "After 15 years in various management positions in retail, I decided to set up my own company and pass on the knowledge I have acquired over the years so that my customers are always that decisive step ahead of their competitors."
