Mike Schwede becomes partner at The Answer
After more than ten years, Mike Schwede is returning to the agency business and will become a co-owner and Head of Digital & Social at Die Antwort.
The new management of Die Antwort: Reto Dürrenberger, Sarah Hiltebrand and Mike Schwede (from left to right).
More than ten years ago, Schwede sold his former digital agency Orange8 Interactive to today's Goldbach Group. In the meantime, he has made a name for himself primarily as a startup entrepreneur, digital consultant and lecturer in digital and social marketing.
With the engagement of Mike Schwede, Die Antwort is now upgrading. "With Mike Schwede, we have a far-sighted digital strategist on board who, like us, likes to get his hands dirty and at the same time knows the relevant details in digital marketing inside out," says co-owner Reto Dürrenberger about the agency's new partner. CD Sarah Hiltebrand adds: "we have already worked successfully with Mike on individual clients and jobs for several months."
Over the past 20 years, the 43-year-old from Biel has helped shape the Swiss digital marketing scene, working for clients such as Axa, BDO, Beiersdorf, Delica, EA, McDonald's, Migros, Peugeot, Renault, Ringier, SBB, Smart, Swisscom, UBS, Valora, Vontobel, Tui and Zurich. Because he has grown with digitalization and as part of it from the very beginning, he can have a say in all areas technically, business-wise and strategically.
Just like the other two partners in the agency Hiltebrand and Dürrenberger - who have a stake in Rent a Rentner - Mike Schwede is also an entrepreneur with the content marketing software Cooala as well as the persona startup Powdience.
Additional locations and new website
With the engagement of Mike Schwede, the answer also expands its locations. In addition to Zurich, the 12-strong agency now also works from Biel and London. Furthermore, with a new Website.
