Michael Kirchner leaves Bregaglia Engadin Turismo

Michael Kirchner will be leaving Bregaglia Engadin Turismo at the beginning of summer 2018 after eight intensive years of building up and developing the organization. Bregaglia Engadin Turismo began operations in 2010 under Kirchner's leadership and today markets the Bregaglia region under the "Bregaglia Engadin Turismo" brand from a single source and operates three tourist offices (Soglio, Stampa and Maloja).

"I can look back on eight great years. But now the time has come for me personally to take the next step professionally," says Michael Kirchner, explaining his decision. The timing for a change is ideal, as he is leaving behind a healthy and modern tourism organization that is equipped for the challenges of the future.

Over the past eight years, Bregaglia Engadin Turismo has been able to repeatedly attract attention on the market despite the difficult market environment. Milestones include the further development of the chestnut festival, the introduction of a decentralized booking tool for the hotel industry, inclusion in Switzerland Tourism's "Enjoy Switzerland" project, communication activities as part of the Alberto Giacometti memorial year, as well as Soglio being named the most beautiful village in Switzerland and winning the Wakker Prize. And last but not least, of course, the difficult task of repositioning Bregaglia as a tourist destination after the serious landslide on Pizzo Cengalo.

The Tourism Commission of Bregaglia Engadin Turismo has taken note of the decision of its current Managing Director with great regret. "Even if it means a great loss for the organization, we can understand the decision. We would like to take this opportunity to thank our Managing Director for his commitment and excellent cooperation over the years," says Bruno Pedroni, President of the Tourism Commission.

Michael Kirchner will continue his professional career in a managerial position in the Upper Engadine. It is not yet clear who will succeed him.