MediaMarkt Switzerland completes its marketing management team
MediaMarkt Switzerland has rounded out its marketing leadership team with Tobias Kober, Michael Gemeiner, Yannick Federer, and Dagmar Cyrklaff. They all report to Josipa Babic, Marketing Director at MediaMarkt Switzerland.
40-year-old Tobias Kober took up the position of Head of Partner Marketing & Retail Media at Media Markt Switzerland in mid-November 2023. In this role, he will reshape the planning and coordination of advertising services and revenues for Media Markt Switzerland's numerous industry partners. In addition, he will increasingly develop and expand the department as an agency within Media Markt Switzerland.
Before joining MediaMarkt, Tobias Kober worked as Principal Agency Development at Amazon Online in Germany from 2021. Other positions in his career include CDO at Mediacom Zurich, Director Media Consulting at Carat and Director Digital Strategy and Account Group Head at Wavemaker in Düsseldorf.
47-year-old Michael Gemeiner has held the position of Head of Digital & Media since August 2023. In this new role, he is responsible for the further development of the various customer and marketing channels. Thanks to his extensive industry experience, he is also responsible for MediaMarkt Switzerland's media planning, which is now carried out in-house.
Gemeiner has over 16 years of experience in the media business, including more than eleven years on the agency side, mostly in management positions. He has worked at Omnicom Media Group and GroupM, among others, as well as on the client side at Tui.com in Berlin. Before joining MediaMarkt, he was Client Service Director at Wavemaker / GroupM, where he was responsible for client consulting in Zurich.
Yannick Federer, 31, has been responsible for the Loyalty & Direct Marketing division as Lead CRM since August 2023. In this role, he is working in particular on redesigning the customer loyalty strategy and driving forward the expansion of an individualized customer journey.
Before joining MediaMarkt, he worked in various management positions at Manor. He gained further professional experience in marketing at Coop and in the strategy department of Swiss International Air Lines.
34-year-old Dagmar Cyrklaff has been Brand & Campaigning Lead at MediaMarkt Switzerland since July 2023. In her position, she is responsible for the realignment of the MediaMarkt brand in Switzerland as well as the strategic planning and creative design of external advertising measures. Advertising material is now produced internally.
Before joining MediaMarkt, Cyrklaff was most recently head of marketing at a management consultancy in Berlin, while also running her own company. Her professional career also includes positions at Immobilienscout24, IMG and Esome Advertising.
