Mauro Testerini reinforces aroma

According to the press release, Mauro Testerini has made a name for himself with works such as the Kuwait Pavilion for Expo 2015 in Milan, the positioning and staging of the Corviglia in St. Moritz, and museum stagings such as the new visitor center at the Sempach ornithological station and the Archaeorama in Unteruhldingen. Most recently, he was managing director of Steiner Sarnen Switzerland.

For him, the commitment at Aroma means a return to his roots: "My passion is the creation of emotional brand worlds. I am delighted to have Aroma, a team that is as versatile as it is passionate, at my side, with whom I can develop ideas and implement them internally from conception to production," says Mauro Testerini, explaining this step. And for Aroma, this new collaboration is also an exciting addition to the existing team. "Mauro is a specialist in his field. He combines design and architecture with storytelling and knows how to evoke emotions and generate value," comments Roger Staempfli, Executive Creative Director at Aroma on the choice. "We bring people into contact with brands - spatially, interactively and experientially," says Staempfli. This requires a deeper understanding of identity-creating brand strategies and new approaches to how companies can reach their customers in the future. The design of brand worlds and tourist experience worlds are elements that will gain in importance, he said.