Mathias Tanner Joins Spool as New COO
Spool, a promotional and live marketing agency, has expanded its executive team: Mathias Tanner has assumed the role of Chief Operating Officer, taking charge of day-to-day operations, effective May 1, 2026.
Mathias Tanner Takes Over as Chief Operating Officer at Spool
The Zurich-based promotional and live marketing agency Spool has expanded its executive team: Mathias Tanner has been responsible for the company’s day-to-day operations as Chief Operating Officer (COO) since the beginning of May 2026. With this appointment, Spool is taking steps to further develop the agency in a targeted manner and strategically position it for the future.
Extensive expertise from agencies, media, and consulting firms
Mathias Tanner has many years of experience in communications, marketing, and digital product development. After holding various positions at advertising agencies, he worked for the NZZ and Comparis, among others, where he helped design digital products and services. He then worked as an independent consultant, supporting change and organizational processes at various companies. It was during this time that he first came into contact with Spool. His diverse professional background is expected to bring the agency comprehensive expertise in the areas of strategy, innovation, and organizational development.
CEO Olivia Weber commented on the appointment: «We are very pleased to have Mathias Tanner, an experienced leader, on board. Together, we will continue to develop the agency in a targeted manner and position it optimally for the future. His diverse experience and entrepreneurial perspective are a valuable asset to our team.»
Spool: Nearly 30 years of experience in live marketing
Spool develops and implements promotional projects throughout Switzerland. With expertise gained from nearly 30 years of experience and a staff of more than 2,000 promoters, the company ranks itself among Switzerland’s leading agencies for promotions and live marketing.
For more information about Spool, visit https://www.spool.ch available.
