Markus Gut becomes co-owner and CEO of the branding agency Process
From January 1, 2018, Markus Gut, the former CCO of the Y&R Group, will take over the management of Process in Zurich and at the same time become a partner in the agency group.
So the cat is out of the bag as to what challenge the long-serving creative director of the Y&R Group will be tackling in future. The ADC board member previously worked as CCO for Publicis for 13 years and then shaped the creative fortunes of Y&R in Zurich for ten years. In May 2017 announced Gut not only announced his departure from Y&R, but also a new job as an entrepreneur.
From January 1, 2018, together with Bärbel Fritz, Fabian Bertschinger and Martin Fawer, he will therefore form the management team of Process Zürich and, after many years in creative agencies, will be devoting himself to branding in future.
"A clear and independent brand positioning is more important than ever in today's digital age. Branding is the foundation of all marketing efforts and therefore crucial for the success of a company. I am very much looking forward to acting as an entrepreneur after my time out and focusing on branding," says Markus Gut about his new role, which he will take on from next year. In the remaining months until 2018, he will devote himself to traveling and other personal projects.
Martin Kessler, Chairman of the Board of Directors of the Process Group, is delighted with the new addition: "With Markus Gut, we have been able to gain our absolute dream partner for Process. He is not only one of the best and most decorated creatives in Switzerland, but also a very well-connected leader with extensive digital communications expertise". Kessler founded the Process agency group in 1995 together with Bärbel Fritz.
Kessler and Gut have already worked together in the past and also have a long-standing private friendship, as Gut explained to Werbewoche.
The Process agency group now has three locations in Zurich, Shanghai and Taipei. Around 45 employees from the fields of consulting, design and digital advise on all questions of strategic brand orientation and develop media-independent, holistic concepts - for clients such as BKW, Migros, Credit Suisse, AEG, Edelweiss Air, Thermos, KKL Luzern and Marché Mövenpick. Process Group is one of the leading and largest owner-managed branding agencies in Switzerland. (hae/pd)
