Markus Gut leaves Y&R Group Switzerland after ten years
Markus Gut, Chief Creative Officer CCO and member of the Board of Directors of Y&R Group Switzerland, has decided to leave the agency at his own request at the end of June 2017 after ten years.
Swen Morath, Creative Director ECD, is promoted to Chief Creative Officer and succeeds him.
Markus Gut joined Y&R in 2007 after 13 years as CCO of Publicis and built up the Y&R Group Switzerland together with Andreas Widmer. He has played a key role in the expansion and success of the communications group. Today, the agency has over 130 employees and focuses on modern campaigning, data-driven online marketing and e-commerce solutions.
Gut is one of Switzerland's most awarded creatives. He has shaped the communication appearances of companies such as Migros, Audi, Geberit and Zweifel.He is a long-standing board member of the Art Directors Club Switzerland ADC, a member of the British D&AD and the Swiss Graphic Designers Association SGV.
Gut is also on the advisory board of the Zurich University of the Arts ZHdK and lectures at the HWZ and Ad School.
"I have thought long and hard about this step. After such a long time in the best international agencies, I want to start a new chapter and become an entrepreneur after taking some time out at the beginning of 2018," says Gut, explaining his departure."I am delighted that I have been able to build up a successor in Swen, who I brought into the team two years ago," Markus Gut continues.
"I had very nice, successful years at Y&R and I'm really leaving with a tear in my eye," Markus Gut tells Werbewoche when asked about his reasons for leaving. "But just as others dream of becoming a policeman or pilot one day, it has always been my wish to become an entrepreneur."
Gut did not want to reveal which profession he will take up from January 1, 2018. Just this much: "I'm not going to the competition, but I'm staying in the industry."
