Head of Marketing Marcel Graf leaves Bern Welcome

In 2008, Marcel Graf started as project manager for Euro'08 at Bern Tourism. After the successful implementation, he took over the organization and implementation of various sporting events, such as the 2009 Ice Hockey World Championships or the 2011 European Figure Skating Championships. From 2011, Graf held the position of Head of Sales and Markets, before taking over as Head of Marketing in 2013 and becoming a member of the Executive Board. He also served as president of the marketing committee BE! Tourism.

Marcel Graf played an important role in the reorientation of Bern Welcome after the merger of Bern Tourism and Bern Meetings & Events. His successes include the introduction of the destination brand BERN and the reorganization of Bern Welcome's powerful, young marketing and communications team. Graf drove the digital transformation in market cultivation with great conviction: digital brand management under the label "I love Bern" set new standards in the industry. The "Aaregeschichten" campaign, which Graf implemented with his team last year, was awarded the Edi.18, the Swiss commissioned and advertising film prize, last November.

Marcel Graf will leave Bern Welcome at the end of January 2019. "After ten exciting years, it is time for me to tackle something new," says Graf. Where it will go, he leaves open. Max de Boer, until now Market Manager, will take over as Head of Marketing ad interim. The internal solution ensures a smooth transition.