Marc Blume joins Ginetta
The Zurich-based agency Ginetta is adding experienced UX researcher and methodology specialist Marc Blume to its team
Blume studied psychology in Germany and the USA, specializing in industrial and organizational psychology. From 2001, he led the User Centered Design team at Swisscom Innovations, where he met Ginetta founder Simon Raess. In 2007, he moved to Stimmt, where he first worked as a project manager, later as a methodology specialist. From 2014 to 2020, he taught and researched at the Institute of Marketing Management at ZHAW in Winterthur as a lecturer for Customer Experience Management.
In addition to his position as Senior User Researcher at Ginetta, Blume continues to teach Qualitative User Research in the CAS Service Design & Innovation and the CAS Business Analysis and Methods at the ZHAW. At the University of Applied Sciences in Rapperswil, he also supervises students of the MAS Human Computer Interaction Design (HCID) in their master's theses.
As a psychologist, Blume is always diving deep into the world of the user to explore habits, needs and goals of different application groups. At Ginetta, he will use the findings from his studies to work with designers to create customized user interfaces. He has already been contributing his expertise to initial Ginetta projects since March 1, 2020, such as those for Ikea and Endress+Hauser.
