Lukas Eiselin becomes managing director at MetaDesign
Starting November 1, MetaDesign will welcome Lukas Eiselin to its executive team. As Managing Director, he will help drive the agency’s strategic development. He will join Alexander Haldemann, Michel Gabriel, and Christoph Knecht on the executive team.
Lukas Eiselin was Vice President Global Brand and Communications at Ricola from 2014 to 2019. In addition to global brand management, he was responsible for advertising, digital communications and corporate communications. During his time at Ricola, Lukas Eiselin repositioned the brand, defined a global communications platform based on this, and developed and rolled out numerous campaigns worldwide. Prior to that, he was Head of Strategy at MetaDesign for six years, where he worked for clients such as Axpo, Georg Fischer, SBB, Swissmilk and Sonova.
MetaDesign has been part of Publicis Groupe since 2016 and performs the role of specialist for strategic brand management in the global network. The aim is to further expand MetaDesign's international presence in the future and to strengthen collaboration within the Publicis network in line with the "Power of One" strategy. CEO Alexander Haldemann intends to drive both of these developments forward.
Alexander Haldemann: "With MetaDesign, we have big plans and a clear plan. In Lukas Eiselin, we are gaining a top-class brand expert who knows both the agency and the client side. In addition, we are looking forward to a colleague who knows how to inspire with many new impulses."
